SEO strategy and new website for Castro Dental Clinic
We developed a complete positioning strategy for this dental clinic, achieving over 1000x growth in impressions within the first 2 months.
This dental clinic had made several investments with different providers, but none had delivered satisfactory results. Quite concerned, the clinic’s director asked us how to generate more patient inquiries through their website or social media channels.
Starting point
After a quick analysis of the previous website, we identified two main issues:
- The website design did not reflect the high-quality services the clinic offers.
- The content was too sparse and failed to connect with potential clients.
How did we improve the dental clinic’s website?
The first option we considered was to keep the existing website, as it was developed with WordPress, a platform that enables quick and easy content management. However, the installation relied on less-than-ideal technology—specifically, the Elementor block-based page builder.
Additionally, the admin panel displayed numerous errors, and there was very little content worth preserving, making it counterproductive to repair the existing setup.
Screenshots of the previous website:
After discarding the option to keep the existing website, we gained the green light to create a new WordPress site. We conducted a brief session to establish objectives, target audience, and the desired tone and appearance for the clinic’s online presence. The final result was as follows:
How did we position the dental clinic’s website?
To tackle the challenge, we focused on technical SEO, On-Page SEO, and Off-Page SEO, all while adhering to Google’s recommendations for EEAT (Expertise, Authoritativeness, and Trustworthiness).
The results within the first 60 days were remarkable:
