Discover where we come from and where we are headed.
What is the origin of the digital agency?
Root is the relaunch of two digital product agencies, led by Juan Muñoz and his collaborators.
Our main service is the design and development of applications and websites, and we are based in Seville and London.
We have developed a methodology that focuses on the needs of each client and their buyers. This allows us to ensure an optimal solution for every case.
Our process is divided into the following stages:
Although we have only just reopened our doors, we have been building websites for a long time. Here are a few facts that support our credibility...
We have been working with WordPress since 2006 and are accredited collaborators with Shopify, Klaviyo, and Sanity.
If you feel that our way of working suits you, we would love to meet you and discuss the possibility of collaborating.
Root was founded in 2014, however we have been working on web since 2007.
Over 200 projects completed for more than 70 clients.
We have worked in different sectors such as Editorial, Retail, Apparel & Fashion, Jewellery, and Pharmaceutical. We have learnt from them all and we are eager to leverage this knowledge in new industries.
Having our office in Seville, we also work remotely from London and Madrid. Our working methodology is results driven, regardless of the location.
We gather key information, paying close attention to small details and ensuring a clear project scope before moving on to the next stage. This phase is essential for aligning our objectives.
During the discovery phase, we carry out the following tasks:
- Analysing our market position
- Content analysis
- User experience (UX) audit
Once the requirements are clarified in the initial phase, we focus on setting priorities and defining an action plan to develop the product within the estimated timeframe.
In this phase, we determine how and when we will carry out the project by undertaking the following tasks:
- Project management
- Digital consultancy
- Solutions architecture
We create and validate wireframes based on the client’s content and objectives, integrate the visual identity, and then proceed with the development, testing, and release of the digital product.
The tasks we carry out during product creation include:
- Wireframing/prototyping
- Visual interface design
- Front-end development
- Back-end development
- Testing
- Product deployment
- Monitoring the product’s performance