About us
Discover where we come from and where we are headed.
What is the origin of the digital agency?
Root is the relaunch of two digital product agencies, led by Juan Muñoz and his collaborators.
Our main service is the design and development of applications and websites, and we are based in Seville and London.
How do we work?
We have developed a methodology that focuses on the needs of each client and their buyers. This allows us to ensure an optimal solution for every case.
Our process is divided into the following stages:
Discovery
We gather key information, paying close attention to small details and ensuring a clear project scope before moving on to the next stage. This phase is essential for aligning our objectives.
During the discovery phase, we carry out the following tasks:
- Analysing our market position
- Content analysis
- User experience (UX) audit
Action plan
Once the requirements are clarified in the initial phase, we focus on setting priorities and defining an action plan to develop the product within the estimated timeframe.
In this phase, we determine how and when we will carry out the project by undertaking the following tasks:
- Project management
- Digital consultancy
- Solutions architecture
Digital product creation
We create and validate wireframes based on the client’s content and objectives, integrate the visual identity, and then proceed with the development, testing, and release of the digital product.
The tasks we carry out during product creation include:
- Wireframing/prototyping
- Visual interface design
- Front-end development
- Back-end development
- Testing
- Product deployment
- Monitoring the product’s performance
Additional information
Although we have only just reopened our doors, we have been building websites for a long time. Here are a few facts that support our credibility...
Technical expertise
We have been working with WordPress since 2006 and are accredited collaborators with Shopify, Klaviyo, and Sanity.
Join our team
If you feel that our way of working suits you, we would love to meet you and discuss the possibility of collaborating.