I am a Full-Stack Developer and Digital Agency Founder with 17 years of experience in crafting innovative web solutions for a wide range of industries.
Specialised in headless projects using Next.js, Shopify, Klaviyo, Sanity.io, and more, my career has been shaped by a passion for technology and a commitment to delivering digital experiences that resonate with users and drive results.
Since starting my career in 2006, I have demonstrated a deep ability to rapidly master new technologies and methodologies, adapting to the evolving landscape of web development. From building sophisticated digital platforms to leading cross-functional teams, my focus has always been on providing holistic digital solutions that blend technical expertise with business acumen.
You can connect with me on LinkedIn or explore my work on GitHub.
I embarked on my tech career in 2006 and have since evolved into a Full-Stack Developer and Digital Consultant with a broad and adaptable skill set. I have worked in diverse roles across various sectors, from leading digital transformations to mentoring teams and executing complex projects in multicultural environments.
Throughout my career, I’ve taken a holistic approach, balancing technical proficiency with a strategic understanding of UI/UX, digital marketing, and accessibility. I’m not just a developer; I’m a digital strategist, crafting web solutions that elevate brand experiences.
I possess a comprehensive range of technical skills, including:
If you believe we could collaborate or there’s anything I can help you with, please don’t hesitate to get in touch with me.
As the CEO and Founder of Root Digital, I lead a talented team that specialises in Headless CMS development, building robust digital solutions for businesses. I continue to work hands-on as a part-time developer, focusing on high-level architecture and strategy while overseeing all facets of the agency's operations. My work is guided by a commitment to delivering innovative solutions that align with our clients' business goals.
We’ve already delivered standout projects for global brands, leveraging modern technologies like Next.js, Sanity.io, and Vercel to create highly performant and scalable platforms.
As Senior Web Developer and Head of Digital, I spearheaded a full overhaul of Monocle’s digital ecosystem with a JAMstack architecture, significantly enhancing performance and scalability. My key achievement was the creation of a subscription checkout system that reduced churn by 40%.
Since 2006, I have held a variety of roles, including as a Full-Stack Developer and Digital Lecturer. My time at Granite Digital broadened my reach in an English-speaking environment, and my teaching experience at EUSA – Seville Chamber of Commerce allowed me to share my technical expertise and foster the next generation of digital talent.
Technical skills: React, Redux, Next.js, Vue.js, Node.js, PHP, HTML, CSS, Tailwind, Bootstrap, Foundation.
Project management: Proficiency in Asana, JIRA, GitHub Projects, Trello, Redmine.
Other skills: Digital marketing, SEO, UI/UX, Accessibility, Figma, Photoshop, Illustrator.