We engineer robust e-commerce platforms with no technical constraints. Leveraging Shopify and WooCommerce, we craft high-performance shopping experiences that seamlessly integrate with your operations and are entirely driven by conversion.
Complex integrations, scalable architectures, and performance driven by growth.
We understand that an e-commerce platform is not just a website; it is the commercial engine of your business. Before writing a single line of code, we thoroughly analyse your margins, shipping operations, and billing workflows.
We provide impartial, expert advice on selecting the right platform (Shopify, Shopify Plus, or WooCommerce) and act as your long-term technical partner, ensuring your store scales effortlessly alongside your revenue.
Leading organisations across Spain and the UK already trust Root to optimise their online sales channels.
Launching or migrating an e-commerce platform is a critical business move. Let’s clear up any technical queries and ensure we are the right provider for your business model.
Whether your online store has reached its technical limit, or you need to architect a robust B2B/B2C operation from the ground up, we are ready to audit your setup.
Frictionless purchasing journeys, meticulously mapped out to reduce cart abandonment and streamline the user's buying decision.
We synchronise orders, inventory, and invoicing directly with your management software, eliminating manual tasks and human error.
We optimise codebases and server architectures to guarantee minimal response times, benefiting both your SEO and your bottom line.
We code bespoke functionalities to address the precise operational needs that off-the-shelf plugins simply fail to cover.
Corporate website and SEO campaign for a dental clinic
Bespoke WordPress portals for ABC de Sevilla
Architecture portfolio in WordPress
Bespoke WordPress portals for ABC de Sevilla
Portal en Wordpress para la Facultad de Filología de la Universidad de Sevilla.
Bespoke WordPress portals for ABC de Sevilla
Consultoría estratégica y sistema de reservas online para el museo.
It depends entirely on your operations. Shopify is ideal for rapid internationalisation and offers solid stability without the need for server management. WooCommerce is perfect if you demand absolute control over your codebase, run highly complex B2B operations, and rely heavily on SEO. Furthermore, platform choice is heavily influenced by your sales volume and commission structures.
Yes. A major part of our consultancy involves developing bespoke API integrations. This ensures that your inventory, pricing, and orders sync automatically between your internal systems and your online store.
The development of a professional, fully integrated online store typically starts at £7,500 (excluding VAT). The final investment will depend on the complexity of your business logic and the required third-party integrations.
Absolutely. We deliver intuitive control panels and provide comprehensive training upon handover, empowering your team to operate with total autonomy day-to-day—from uploading products to managing stock and processing orders.
We architect your technical infrastructure specifically for scale. If we use Shopify, the platform inherently handles massive traffic spikes. If we build on WooCommerce, we implement advanced server-level caching policies (Varnish/Redis) to ensure your store remains online when you need it most.