We enhanced Monocle Magazine's subscription process, boosting recurring subscribers, cutting churn, and shortening form completion time from minutes to seconds.
Monocle Magazine aimed to grow its subscriber base and enhance the digital experience for existing ones, facing several challenges:
We thoroughly analysed the checkout process and discovered that lengthy registration forms were causing high abandonment rates. The existing monolithic architecture compounded the challenge, making changes difficult to implement.
After careful consideration, we opted for a new checkout process to resolve these issues. This involved implementing a User Management System for efficient Single Sign-On (using Clerk), adopting Braintree's official payment tools for speed over legacy custom integrations, and simplifying the overall process by removing non-essential steps.
We rolled out the new system shortly before an email campaign for Konfekt. Weeks later, we compared the results with a prior campaign, noting a 34% increase in subscriptions.
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