Recent Headless CMS examples: PUMA, AT&T, Morning Brew, and TATA Digital

In the age of digital transformation, businesses across industries are adopting headless CMS solutions to power scalability, omnichannel content delivery, and personalised experiences. Brands like PUMA, AT&T, Morning Brew, and TATA Digital showcase how platforms like Sanity enable them to revolutionise their digital strategies. In this article, we explore how these companies leveraged headless CMS to address unique challenges and achieve remarkable results.

PUMA: Unified global content for omnichannel retail

As one of the world’s leading sportswear brands, PUMA needed a content management solution that could seamlessly integrate its global digital properties while ensuring efficiency and personalisation. By adopting Sanity, PUMA developed a scalable content engine that powers their websites, mobile apps, and marketing campaigns globally.

Key outcomes for PUMA

• Scalable infrastructure: PUMA created 50,000 reusable content pieces and dynamically managed over 12,000 product categories hourly.
• Unified content operations: Sanity provided a single source of truth for all digital properties, enabling consistency across global markets.
• Personalised campaigns: Leveraging user data and integrations with Salesforce, PUMA executed targeted marketing campaigns tailored to regional audiences.

Lesson from PUMA’s implementation

PUMA’s journey demonstrates how a headless CMS can empower global brands to create dynamic, personalised digital experiences while ensuring scalability and consistency. For a fast-paced retail environment, PUMA’s approach with Sanity highlights the importance of content reuse and multichannel delivery.

AT&T: Transforming customer experience through structured content

As a multinational telecommunications giant, AT&T embarked on a digital transformation journey to deliver a consistent and personalised customer experience across touchpoints, including web, mobile, and in-store interactions.

Key outcomes for AT&T

• Multichannel consistency: AT&T achieved a seamless customer journey by unifying its content across over 4,000 unique landing pages.
• Agile delivery: By adopting a structured content model, AT&T accelerated time-to-market for new offers and personalised customer experiences.
• Streamlined workflows: The implementation of reusable content components reduced duplication and improved efficiency for content teams.

Lesson from AT&T’s implementation

AT&T’s transformation highlights the role of structured content in modernising digital operations. By leveraging a headless CMS, AT&T was able to align their content strategy with customer expectations, ensuring their brand experience is cohesive across multiple platforms and touchpoints.

Morning Brew: Scaling a media brand with seamless content operations

Morning Brew transitioned from a newsletter company to a full-fledged media brand, serving over 18 million readers across multiple sub-brands. To support this evolution, they replaced their custom CMS with Sanity, enabling them to streamline their workflows and enhance content distribution.

Key outcomes for Morning Brew

• Omnichannel distribution: Sanity powers content delivery across newsletters, websites, podcasts, and social media.
• Self-serve tools: The marketing team gained autonomy to create and manage landing pages without developer involvement, reducing bottlenecks.
• Efficiency gains: Migration of 23,000 documents reduced duplication and manual work, saving time for editors and developers.

Lesson from Morning Brew’s implementation

Morning Brew’s success underscores the power of a headless CMS in managing high-volume, multi-format content. By centralising operations and empowering their teams with self-serve tools, Morning Brew achieved greater efficiency and scalability.

TATA Digital: creating seamless customer experiences across services

As part of India’s leading conglomerate, TATA Digital needed a robust content management system to unify its services across industries, from e-commerce to hospitality. A headless CMS allowed TATA Digital to deliver personalised, dynamic experiences across its digital platforms.

Key outcomes for TATA Digital

• Unified platform: Integrated content workflows across TATA’s multiple businesses, ensuring consistency and a cohesive brand experience.
• Personalisation at scale: Enabled targeted experiences based on user behaviour and preferences.
• Optimised performance: Leveraged API-driven content delivery to enhance speed and performance across platforms.

Lesson from TATA Digital’s implementation

TATA Digital’s success highlights the importance of adopting a headless CMS for businesses operating in multiple sectors. By centralising their content strategy and leveraging data-driven insights, TATA Digital created a unified and scalable digital presence.

Why Root, Digital Agency is the right partner for Headless CMS projects

At Root, Digital Agency, we specialise in delivering tailored headless CMS solutions that help businesses achieve their digital transformation goals. With experience across industries such as retail, media, and telecommunications, we help companies like PUMA, AT&T, Morning Brew, and TATA Digital build scalable, future-proof content ecosystems.

Whether you’re looking to streamline workflows, enhance personalisation, or scale omnichannel content delivery, Root, Digital Agency is your trusted partner for headless CMS development.