Biases in design and development

As a developer, I’ve often experienced what I call “design bias”: you can create innovative, error-free software with great functionality, but if the design is unattractive or difficult to use, you’ll struggle to gain traction. This highlights the importance of design, especially when offering content that’s typically consumed during moments of leisure and enjoyment.

The importance of design and organisation

A well-organised design is crucial for the effective implementation of strategies and system development. The foundation of this starts with establishing a corporate identity and a design system.

Benefits of corporate identity

Having a strong corporate identity offers several key benefits:

• Brand consistency and authenticity: Your brand remains cohesive across all platforms.
• Proper application: Design elements are applied consistently and correctly, following established guidelines.
• Uniformity: A unified look enhances user perception of your brand’s professionalism.

These elements help generate a perception of quality, which in turn enhances your authority and trustworthiness. Additionally, this consistency makes your content easily recognisable across various platforms, whether it’s your website, social media, or advertisements.

The value of a design system

A design system is a set of reusable components and guidelines that streamline the design process across all content and platforms. In addition to brand consistency, a design system provides the following benefits:

• Reduced design time: Designers don’t need to create assets from scratch every time. Predefined components speed up the process.