How to increase audience engagement with content
In today's digital landscape, creating interesting content is no longer enough. External factors, such as shifting consumption habits, also play a crucial role in audience engagement.
For instance, recent trends show that people are reading less and spending more time on social media. Within these platforms, video content is becoming increasingly dominant, outpacing images and far surpassing text. So, if you’ve spent hundreds of hours creating the latest issue of your magazine, it’s worth investing additional time to make that content easily accessible to potential readers.
Using content snippets to capture attention
To attract and engage your audience, consider repurposing your content into various formats such as short videos, reels, podcasts, or slideshows. By doing so, you cater to different preferences and platforms. Once you've captured their attention and piqued their curiosity, leading them to your full content will become much easier.
How to convert readers into subscribers and get them to recommend you
Depending on your industry, it can take between 7 and 15 brand impressions before a consumer makes a purchase. With the increasing saturation of digital media and the growing emphasis on data privacy, it’s becoming more challenging to capture and retain attention.
This is why having a well-organised customer acquisition and retention plan is now more important than ever. Simply publishing a few free articles without a paywall won’t automatically turn readers into paying subscribers. You need a clear strategy that showcases the value of your offering.
Demonstrating value to drive conversions
To encourage readers to subscribe, you must show them content that’s not only engaging but exclusive enough to highlight the benefits of becoming a subscriber. The content must be both broad enough to attract a wide audience and valuable enough to justify the cost of a subscription.
Once a reader converts into a paying subscriber, it’s crucial to provide an exceptional onboarding experience. Make them feel welcome and confident in their decision to join your community. Any negative experience at this stage—or later through customer service—can undo all your efforts.
