How to improve communication with the readers of a digital magazine
Different ways to improve communication with readers of a digital magazine or newspaper.
3 mins read
Ways to communicate with the reader
This is one of the points that can generate the most friction and also the most benefits. The truth is that there is no single answer, it all depends on the subject matter and the type of news being sent, the reader's age, etc. Although the most important thing is to create expectations about what they are going to receive, so it doesn't take them by surprise.
In addition to traditional communications (daily, weekly, monthly newsletters, etc), there is a type of communication that is less exploited, from which we can greatly benefit, this is the notification type.
There are ways to activate and send notifications to the user through the browser, although I personally find them intrusive and they play a role against the medium. However, they can be used on very specific occasions (event reminders or a live stream).
The type of notification less obvious that I do recommend using, is the one we can make through third-party platforms.
Practical example:
We have a profile on Spotify where we upload our episodes of a radio show or podcast that we record every week. Each time we upload an episode, the subscriber receives a notification in the app, informing them of the new content. Additionally, our program appears listed among the most recent.
In this case, without having triggered any notification from our system or sent an email, we are notifying our subscriber that there is new content available for them.
Hours and frequency
Some argue that communicating first thing in the morning is the best way to engage an audience, although there is evidence to the contrary (otherwise, news on Radio and TV would only be broadcast in the morning, and not at lunch and dinner time). In this case, the best way to find out is by trying and getting feedback.
Returning to the example of Spotify, producing just one episode per day would not generate too much visibility; however, we can extract snippets from the episode and upload tracks of varying lengths, namely:
- Complete chapter
- Summary
- Answer to question X that was asked to a certain person
- The best moments of the chapter
By doing this, we ensure a spot among the featured content in the user's app.
We can follow the same scheme with the notifications generated by Instagram, Facebook, or Tiktok each time a video or a story is uploaded: We create small pieces of content related to the main one, and thus we gain more presence on the timeline.
As an additional benefit, we will also have generated an extra percentage of advertising impressions and plays, which will be monetizable.